John Broadus Watson was an American psychologist who established the psychological school of behaviorism, after doing research on animal behavior. He also conducted the controversial "Little Albert" experiment. Later he went on from psychology to become a popular author on child-rearing, and an acclaimed contributor to the advertising industry.
Little Albert: The Little Albert experiment was an experiment showing important evidence of classical conditioning in humans This experiment was done in the John Hopkins University. After observing children in the field Watson was interested in finding support for his idea that the reaction of children, whenever they heard loud noises, was prompted by fear. Furthermore, he reasoned that this fear was due to an unconditioned response. He felt that following the principles of classical conditioning, he could condition a child to fear a certain stimulus which normally would not be feared by a child.
For more info:http://en.wikipedia.org/wiki/Little_Albert
Little Albert: The Little Albert experiment was an experiment showing important evidence of classical conditioning in humans This experiment was done in the John Hopkins University. After observing children in the field Watson was interested in finding support for his idea that the reaction of children, whenever they heard loud noises, was prompted by fear. Furthermore, he reasoned that this fear was due to an unconditioned response. He felt that following the principles of classical conditioning, he could condition a child to fear a certain stimulus which normally would not be feared by a child.
For more info:http://en.wikipedia.org/wiki/Little_Albert
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